Writing Attention-Grabbing Headlines
I read this article a few days ago when Darren, from ProBlogger.net, posted it on his site. It’s a wonderful source of information for writing attention-grabbing headlines. Understand that the article is geared a bit more to writing advertising headlines (copywriting), but it still applies well to us writers.
This is something that I’ve put more effort into when writing marketing copy, but not my blogs for some reason (you’ve seen my drab headlines – haven’t you?) This is something I’ll need to remedy I think.



Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline. There are three common mistakes that I'm aware of. One should avoid welcome statements; should not emphasize obscure company names and delete vague descriptions and statements.
http://www.all-translations.com/copywriting-service.html
Posted by: Renea, copywriter | August 01, 2006 at 02:44 PM